Quote win rate tracker
Quotes sent vs won, and what each quote is worth on average.
Quotes & job value
How many quotes went out over the period you're checking.
Shouldn't be more than quotes sent — adjust both together.
Typical revenue per won job, before costs and materials.
Quote win rate
— every quote sent is worth £240 on average.
A snapshot, not a forecast. A small sample of quotes can swing this number a lot — track it over months, not weeks, before acting on it.
Most tradespeople know roughly how many quotes they send and roughly how many turn into work, but few have actually put the two numbers side by side. This tool does the simple maths: quotes won as a percentage of quotes sent, the total revenue those won quotes represent, and — the more useful figure — what a single quote is worth on average once you account for the ones that don't land. That last number turns "quoting" from unpaid admin into something with a value attached to it.
Why expected value per quote matters more than the win rate
A win rate on its own is easy to misread — a high percentage from a handful of quotes isn't the same signal as a high percentage from fifty. Expected value per quote sidesteps that a little: it's the average return on the time spent producing a quote at all, which is the number that actually tells you whether chasing another lead is worth the hour it takes to price it up properly.
A worked example
Twenty quotes sent, six won, at an average job value of £800: that's a 30% win rate, £4,800 in won revenue, and an expected value of £240 for every quote sent — including the fourteen that didn't convert. If that £240 comfortably covers the time it takes to visit, measure up and write the quote, sending more quotes is worth it. If it doesn't, the answer might be fewer, better-targeted quotes rather than more of them.
Turning the number into better quotes
A low win rate isn't automatically a pricing problem — it might be the wrong customers, a slow follow-up, or a quote that doesn't read as professional next to a competitor's. Once you know where you stand, tightening up how quotes actually look and arrive matters: sending them promptly through a proper invoice & quote generator rather than a scribbled note is a small change that can shift the win rate more than most people expect.
What this isn't
This is a snapshot based on whatever numbers you enter, not a forecast — a handful of quotes can swing a win rate wildly, so it's worth tracking over a rolling few months rather than judging one good or bad week. It also treats every job as worth the same average value, which won't hold if your quotes vary hugely in size; splitting small jobs from large ones will give a truer picture.
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