Choose ServiceM8 if…
ServiceM8 leads the pack on built-in AI (auto-quoting, voice CRM assistant, AI writing helper) and automated Google review requests — genuinely differentiated features for small trades.
- Voice agent answers missed calls
Head to head
Checking sources…ServiceM8 is 1-20 person trades; ios-first; strong appeal to sole traders and small crews. Here is where it beats us, where we beat it, and what each one actually costs.
ServiceM8 leads the pack on built-in AI (auto-quoting, voice CRM assistant, AI writing helper) and automated Google review requests — genuinely differentiated features for small trades.
Android support is second-class (Lite version only), GoCardless direct debit is absent, and the iOS-primary design creates friction for mixed-device teams.
The Android app is a stripped-down lite version, creating a two-tier experience that frustrates mixed-device teams.
4.6/5 from 726 reviews on App StoreClick any cell with a dot to read the evidence behind it.
| Feature | TradesInvoUs | ServiceM8From $29/mo |
|---|---|---|
| Lead to paid | ||
| Lead inbox with website capture | Included | |
| Quotes with UK VAT & line items | Included | |
| Jobs, scheduling & dispatch | Included | |
| Invoices & payment tracking in GBP | Included | |
| Automated payment chasers | ||
| Google review requests built in | ||
| AI & automation | ||
| AI quote & follow-up drafts | ||
| AI review reply drafts | ||
| Voice agent answers missed calls | ||
| UK compliance & money | ||
| CIS deductions | Not published | |
| Making Tax Digital VAT ready | Not published | |
| Gas & electrical certificates | Not published | |
| Direct debit (GoCardless) | ||
| Card payments | Included | |
| Xero integration | Included | |
| QuickBooks integration | Included | |
| On the tools | ||
| iOS app | Included | |
| Android app | ||
| Works offline on site | Not published | |
| Getting started | ||
| Sign up without a demo call | Included | |
| Free data import | Not published | |
| UK-based support | Partial | |
| Open API | Included | |
Free tool
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FAQ
Every competitor cell is read from that company's own public pages and dated. Where a vendor doesn't publish an answer we mark it not published rather than assuming a no — an absence of evidence isn't evidence of absence. Prices are shown in the currency the vendor actually bills in; we don't convert silently. Checking sources….
We compete with these companies, so treat this as our reading of the public facts, not a neutral audit. If something here is wrong or out of date — especially if it's your product — tell us and we'll correct it.
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