Head to head

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TradesInvo vs ServiceM8

ServiceM8 is 1-20 person trades; ios-first; strong appeal to sole traders and small crews. Here is where it beats us, where we beat it, and what each one actually costs.

Their entry price
From $29/mo
Ours
From £33/mo
Their minimum term
monthly rolling
Independent rating
4.6/5

The honest verdict

Choose ServiceM8 if…

ServiceM8 leads the pack on built-in AI (auto-quoting, voice CRM assistant, AI writing helper) and automated Google review requests — genuinely differentiated features for small trades.

  • Voice agent answers missed calls

Choose TradesInvo if…

Android support is second-class (Lite version only), GoCardless direct debit is absent, and the iOS-primary design creates friction for mixed-device teams.

  • Direct debit (GoCardless)
  • Billed in GBP, not USD
  • UK-based support in UK hours

What their own users say

The Android app is a stripped-down lite version, creating a two-tier experience that frustrates mixed-device teams.

4.6/5 from 726 reviews on App Store

Feature by feature

Click any cell with a dot to read the evidence behind it.

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Feature comparison of TradesInvo against 1 UK trades software products
FeatureTradesInvoUsServiceM8From $29/mo
Lead to paid
Lead inbox with website captureIncluded
Quotes with UK VAT & line itemsIncluded
Jobs, scheduling & dispatchIncluded
Invoices & payment tracking in GBPIncluded
Automated payment chasers
Google review requests built in
AI & automation
AI quote & follow-up drafts
AI review reply drafts
Voice agent answers missed calls
UK compliance & money
CIS deductionsNot published
Making Tax Digital VAT readyNot published
Gas & electrical certificatesNot published
Direct debit (GoCardless)
Card paymentsIncluded
Xero integrationIncluded
QuickBooks integrationIncluded
On the tools
iOS appIncluded
Android app
Works offline on siteNot published
Getting started
Sign up without a demo callIncluded
Free data importNot published
UK-based supportPartial
Open APIIncluded
included partial on the roadmap not available not publishedCells with a dot have evidence — click to read it.

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How this comparison is put together

Every competitor cell is read from that company's own public pages and dated. Where a vendor doesn't publish an answer we mark it not published rather than assuming a no — an absence of evidence isn't evidence of absence. Prices are shown in the currency the vendor actually bills in; we don't convert silently. Checking sources….

We compete with these companies, so treat this as our reading of the public facts, not a neutral audit. If something here is wrong or out of date — especially if it's your product — tell us and we'll correct it.

Sources by vendor (16)

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