Free branded one-page templates for trades

A one-page document does a job no email can. It stays on the kitchen worktop, gets stuck to the boiler cupboard door, and is still there when the customer needs a plumber in eight months. For a local trades business, the leave-behind is one of the cheapest and most durable pieces of marketing available, and almost nobody uses one.

These templates are laid out for a single side of A4 with space for your logo, colours and contact details at a size someone can read across a room. Once you have branded them, they print at any local print shop for pennies a copy.

The set covers a service menu — what you do, with indicative prices or from-prices so the customer can self-qualify before they ring. A maintenance checklist the customer can keep: what to check monthly, what to check annually, what to call you about immediately. A seasonal one-pager, because frozen condensate pipes, gutter clearance and boiler pre-winter checks all generate predictable work if you are the name in front of the customer at the right moment. A new-customer welcome sheet setting out how you work, your hours, your emergency arrangements and your payment terms. And a referral card, since word of mouth is already your main source of work and giving people something physical to pass on measurably increases how often they do.

Two pieces of advice on branding them. Put one clear action on each sheet — a phone number, not a phone number plus an email plus three social profiles. And use a real photograph of you or your van if you have one, because local customers hire people rather than logos.

All files are editable Word documents. Brand them once, print a hundred, keep them in the van.